Children are reared on tacky Hollywood movies backed by multimillion-dollar marketing campaigns.These comments might sound ridiculous:More children are going to the cinema than ever before.The wonderful thing about J K Rowling is that she has made going to the cinema "cool" again for a…
You could write a book about my first boss. His name was Don White and I worked for him as an advertising copywriter at Benton and Bull's, where he was the creative director, and then later at McCann Eriksson.Don was famous in his time. He was very flamboyant, witty and intelligent. But he…
Anthony Horowitz avoids being pigeonholed by working on six very different projects at the same timeThere's a sheet of paper stuck to the window of my studio - a list of deadlines. This is what I'm doing in the next few weeks.Alex Rider 4: My new children's book, variously entitled…
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